Pricing The Price is Right "To be good and lead a good life means to give to others more than one takes from them."— Leo Tolstoy People sometimes wonder why our mugs, at $40, give or take, cost
Amazon Just Saying No to Amazon So, for now anyway, I’m saying “no” to Amazon. I’m learning by doing with this project, so I’ll be learning if it’s possible, in this age of Amazon-Mammon, for a brand to not sell on Amazon and thrive.
bamboo Bamboo Coffee Cups: don't be Bamboozled Most of the mugs that are being sold as made of "bamboo" these days are actually plastic with some ground-up bamboo mixed in. They are not biodegradable, or healthier, but they can still be a good choice as a sustainable way to drink your coffee.
Joeveo The Temperfect Mug: Greater than the sum of its parts The parts we need to fulfill our pre-orders are wending their way across the sea, due to arrive at our door in early July. So let’s talk about what we do with
Joeveo Moving forward; looking back In the last few weeks we reached a couple of milestones here at Joeveo, completing fulfillment of the brushed stainless mugs for both our US and international backers. Of our approximately 5,000
The Pursuit of Perfection As I write this I'm sitting with my cup of tea next to me. Since I don't have my Temperfect mug yet it will surely get cold quite quickly, and I will have
Cocoa on the Ivory Coast There was a video circulating the internet today of Ivory Coast cocoa farmers trying chocolate for the first time. Ivory Coast happens to be the largest world exporter of cocoa beans, and the
Rebirth, Rejuvenation, and the Morning Cup of Tea Things have been getting a little busier here at Joeveo HQ. We've found ourselves in the iterative process of sampling and production. This can mean early mornings, late nights, and full days. There
A Cup of Peace A few months ago I had it in my mind to visit a friend I hadn’t seen in awhile. They lived across town, and the drive was just long enough to regret
The Beauty of Ritual With the recent rumblings of unrest and war in the middle east it can become easier and easier to draw lines in the sand. Marking each other as part of one side or
